Speculation here that a ‘homemade’ YouTube video making fun of Al Gore was actually created and uploaded by Exxon’s PR agency in the US.  Ouch.  Whether it’s true or not, all this serves to do is further rubbish the PR industry’s reputation, and make my/our jobs harder.  Big corporate clients can be somewhat apprehensive about engaging with social media – stories like this just add further fuel to the fire and give them another reason not to take advantage of the opportunities available.

Via (the very excellent) Tom Coates