We interrupt this blog for a short advertising break.  Sorry.  Normal service (which, if previous activity is anything to go by, will mean a couple of nonsensical posts a month and some half-bottomed comments on TWL) will resume shortly.

Last night saw the launch of SLAM PR, Weber Shandwick’s naughty little sister – a marketing agency aimed fairly and squarely (or rather, hip-ly) at the yoof market.  Held at the venue formerly known as The Raymond Revue Bar, Too2Much, nestling in the literal bosom of London’s Soho, the launch party was a lavish affair.  There was music from live acts Soho Dolls, Peyton and Natasha ‘Tash’ Hamilton, a free bar and much fun was had by a packed house (so I’m told – it’s all a bit of a blur to be honest. I remember an ice sculpture.  And pink champagne.  And rivers of beautiful people…).  Anyway – congrats to colleague Molly Hooper on a hugely successful launch.  You’ll soon be able to read her reaction to the launch on her very own blog – in the meantime, you can find out more about SLAM here.  If you happen to be in the market for some youth-oriented marketing, Moll and her team are the best in the land.

Unashamed plug: I am part of the SLAM panel, providing advice and counsel to SLAM’s fashion, beauty and entertainment clients on the role of online/digital in reaching the youth of today.  Contrary to popular belief, it’s not *all* about MySpace and YouTube.  Mobile programmes, direct online engagment, viral – virtual experiential, if you will – activity, original content creation… they are all part of the SLAM digital portfolio.  Can’t wait.

Right, advert over.  As you were…