Convergence Culture by Henry Jenkins November 10, 2006Posted by James Warren in books, marketing, media, pr, social media.
Although I’m only a short way into it, I am already fairly certain this is the finest (work-related) book I have ever read. I can’t stop feverishly scribbling notes in the margins and highlighting sections and sentences (something I *never* normally do to books). I bought it following a recommendation on the ball-bouncingly excellent Apophenia. And now I recommend it to you (look, genuine word of mouse in action). Henry Jenkins’s blog is also required reading for anyone with even half an interest in media, culture and marketing.