Comments on: PR is offline search optimisation http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/ Coming to terms with losing control Wed, 16 Sep 2009 04:02:03 +0000 http://wordpress.com/ hourly 1 By: Life Before Search « Mister Three Sixty http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/#comment-2330 Life Before Search « Mister Three Sixty Mon, 16 Mar 2009 16:28:32 +0000 http://jameswarren.wordpress.com/?p=85#comment-2330 [...] 16, 2009 by misterthreesixty What did we used to do before the Search Engines? The answer is: Offine Search. Mister Three Sixty is saying that Search isn’t in itself very new. But it is a useful [...] [...] 16, 2009 by misterthreesixty What did we used to do before the Search Engines? The answer is: Offine Search. Mister Three Sixty is saying that Search isn’t in itself very new. But it is a useful [...]

]]> By: rick sareen http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/#comment-2229 rick sareen Thu, 15 May 2008 13:02:21 +0000 http://jameswarren.wordpress.com/?p=85#comment-2229 search implies someone is looking. In the offline world people are not looking which is why it is known as an interruptive model. You watch TV, I show you commercials. You turn the page in a mag, I show you an ad. Some advertising eg specialist press like cars or hobbies is sought out, usually for hard facts like price. In the offline world by entering a search term I give you a clue on what to serve me, with your hope being to start a conversation. The ad may or may not be interruptive depending on what I am doing, but as time goes on and tech improves, the quality of the search return will improve as eg such clues as what were the last three pages you looked at become available. but I liked the sentiment of the line a lot anyway. ;-)) search implies someone is looking. In the offline world people are not looking which is why it is known as an interruptive model. You watch TV, I show you commercials. You turn the page in a mag, I show you an ad. Some advertising eg specialist press like cars or hobbies is sought out, usually for hard facts like price.

In the offline world by entering a search term I give you a clue on what to serve me, with your hope being to start a conversation. The ad may or may not be interruptive depending on what I am doing, but as time goes on and tech improves, the quality of the search return will improve as eg such clues as what were the last three pages you looked at become available.

but I liked the sentiment of the line a lot anyway.
;-) )

]]> By: Matt Ravden http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/#comment-2228 Matt Ravden Wed, 30 Apr 2008 11:57:51 +0000 http://jameswarren.wordpress.com/?p=85#comment-2228 No. Probably not. I am prone to exaggeration (so I've been told, a million times). But I did hear someone say 90% the other day ... and it was someone who ought to know. No. Probably not. I am prone to exaggeration (so I’ve been told, a million times). But I did hear someone say 90% the other day … and it was someone who ought to know.

]]> By: Darika http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/#comment-2227 Darika Sun, 27 Apr 2008 16:41:59 +0000 http://jameswarren.wordpress.com/?p=85#comment-2227 is that statistic 'true'? is that statistic ‘true’?

]]> By: Matt Ravden http://jameswarren.wordpress.com/2008/04/18/pr-is-offline-search-optimisation/#comment-2224 Matt Ravden Mon, 21 Apr 2008 08:55:41 +0000 http://jameswarren.wordpress.com/?p=85#comment-2224 The fact you put 'digital' in parentheses says it all. What is 'offline' after all, given 99% of what we print on dead trees is also available in digital form? The fact you put ‘digital’ in parentheses says it all. What is ‘offline’ after all, given 99% of what we print on dead trees is also available in digital form?

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