True to the name of his blog...

The very fine Faris Yakob has ‘stolen’ my Be Nice idea.  Not that there’s a great deal of rocket science to it – it’s common sense, like all great observations (durr).  And when I say stolen, I mean ‘came up with the same idea’ (despite one of the PSFK blogs linking to my original post, I’ll give him the benefit of the doubt – see, I’m living the dream…).

The theory (and practice) has played a major part in all my recent ‘how to do digital media’ presentations, and to rave reviews (well, not rave necessarily…  but people didn’t laugh or throw things which frankly I interpret as pretty darn positive).  Indeed, yesterday it concluded a talk I gave to a group of direct marketers at a marketing event.  Needless to say, many of them struggled with the concept.

Anyway, the purpose of this post is to say when I finally get around to publishing my white paper on the subject, you lot will have to back me up against the inevitable claims I stole the concept.

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