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True to the name of his blog… October 1, 2008

Posted by James Warren in marketing, pr, social media.
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The very fine Faris Yakob has ‘stolen’ my Be Nice idea.  Not that there’s a great deal of rocket science to it – it’s common sense, like all great observations (durr).  And when I say stolen, I mean ‘came up with the same idea’ (despite one of the PSFK blogs linking to my original post, I’ll give him the benefit of the doubt – see, I’m living the dream…).

The theory (and practice) has played a major part in all my recent ‘how to do digital media’ presentations, and to rave reviews (well, not rave necessarily…  but people didn’t laugh or throw things which frankly I interpret as pretty darn positive).  Indeed, yesterday it concluded a talk I gave to a group of direct marketers at a marketing event.  Needless to say, many of them struggled with the concept.

Anyway, the purpose of this post is to say when I finally get around to publishing my white paper on the subject, you lot will have to back me up against the inevitable claims I stole the concept.

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Comments»

1. Matt Ravden - October 2, 2008

Well we all know YOU’RE nice, James. Nobody can take that away from you.

2. Faris - October 2, 2008

I probably ripped you off and thought I came up with myself mate ;)

I shall link to you, just in case.

ROCK ON>

3. James Warren - October 2, 2008

@Matt. Thanks bunce. Touched.

@Faris. Shucks – really, there’s no need… But go on then. Heaven knows I could do with the traffic. Rock, indeed, on.

4. Amelia - October 9, 2008

I often talk about it being the JFK Approach, as in “ask not what ….” etc

http://ameliatorode.typepad.com/life_moves_pretty_fast/2007/03/the_jkf_approac.html


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