jump to navigation

The Goggle Box January 9, 2008

Posted by James Warren in blue sky, geeky stuff, media.
9 comments

For the past couple of years I’ve been banging on to anyone that will listen that Google will own the future of TV.  Not from a content point of view, but a ‘programme search’ and tailored advertising point of view.  Well, they’ve made the first move here it would appear.  It’s interesting that the assumption is that Google wants to shove ‘internet content’ into our sitting rooms.  I think this is fundamentally wrong - I believe they’ll make it easier to find stuff that’s already on TV (and of course elsewhere too).  Don’t think internet, think content and advertising - then I think it begins to make a great deal of sense.

I anticipate seeing the Google interface when I switch on my TV, so that I can search for stuff I want to watch.  It will check what related programmes are on now, in the future (so I can tell the box to record them), what’s available on-demand (free or paid), what I’ve Sky+ed, what I have in my digital/DVD/video collection… even user-generated content.  Sponsored content - which would be contextual, dayparted, connected to the rest of my life and even linked to searches I’d made earlier in the day via Google at work - would be clearly differentiated from real content.  And the ads in between programmes would be similarly tailored to my life/needs etc…

I can’t see anyway that this wouldn’t be absolutely brilliant - for me, for broadcasters and for advertisers.  I can see Apple edging ever closer to a similar solution - but the advertising-funded model that Google can provide will beat any iTunes-based solution, I think (although iTunes content will be among the search results spat back, of course).

Perhaps I need to get out more?

Woe is meme January 4, 2008

Posted by James Warren in apropos of nothing, media.
5 comments

I’ve been tagged.  I hate it when that happens.  But seeing as on this occasion it’s El Pincenzo and he had the good grace to put me and the family up (and show us a magnificent time, to boot) over New Year, I feel I ought to respond.  So here goes: FYI, it’s all part of the Seventy Seven My Month In The Media gubbins.

What I’ve read.
I’m reading Shantaram at the moment - recommended to me by Darren who runs our Shanghai office and is Australian, while walking past a Delhi shanty town at night (the significance of which will be lost on you unless you’ve read it).  It’s fantastic, beautifully written and an amazing story.  I can’t put it down - which makes typing a chore, frankly.  I also read Alex James’s autobiography which was just wonderful.  The man is a national treasure.  Am also reading a book about Winston Churchill’s witicisms.  Very fine.

What I’ve watched.
Sweet Fanny Adams on TV, to be honest.  The Christmas special of Extras was on while I was cooking and the little of it I did see was very good (the George Michael monologue tickled me in particular “It was bloody Stewart Copeland’s skip - before we knew it the Police had turned up…”).  Some football (top of the league, ithangyo).  That was about it though.  Chitty Chitty Bang Bang enthralled the kids.  Cars too.  Away from TV, I’ve been mucking about with the BBC iPlayer - although seven hours to download The Best of Top Gear last night was a little steep, I thought.  Oh and I can highly recommend Ratatouille at the cinema - the best Disney film for years.

What I’ve listened to.
Again, very little.  As a whole 2007 was a bad, bad year for music.  December just awful.  High School Musical 2 was on most in our house, which tells you all you need to know.  The first Harry Potter book, read by the excellent Mr Fry, accompanied the family on our drive down and then back up France.  On the eve of my birthday I tried listening to The (eponymous) Stone Roses and, as my Twitter followers will have discovered, didn’t enjoy it - for the first time evah.  A sad, sad day.   The beloved bought me a portable DAB for said birthday, but I can’t get no reception (no, no, no) at home and it doesn’t work on the train, so it’s going back.  Shame.  I really must listen to more music in 2008.  In fact, I think I’ll review an album a week here - there, I’ve said it in front of both of you, so I’ll have to do it now.  Quick caveat, for the bank manager: the albums may not necessarily be new ones.

Where I’ve surfed.
I hugely enjoyed not opening my laptop for almost two weeks over Chrimbo.  I’ve realised I don’t really surf anymore - in fact, I appear to have disappeared up my own RSS.  Which may or may not be a good thing.  However, I dearly hope that someone somewhere works out how to better aggregate the news I want to read and presents it to me in a more convenient format than is currently the case.  By the way, I seem to ’surf’ more on my mobile than on my PC.  The mobile internet is becoming almost bearable, and is, as any fule kno, the future of everything.

Merry new year.

BetaBC December 14, 2007

Posted by James Warren in media, pr, web 2.0.
3 comments

Been looking at the beta of the new BBC home page.  As you’d expect, it’s all leaning towards greater personalisation, allowing each user to specify the news that’s relevant to them.  And this ‘MyNews’ aspect will only get more sophisticated, I opine.  Which begs the question – does that make a splash for a client on the BBC web site more or less valuable…?  Discuss.

Blog Brother May 30, 2007

Posted by James Warren in apropos of nothing, media.
2 comments

It’s that time of year again, when I try (and generally fail) not to get hooked on Channel 4’s Big Brother.  This year they’re making it more difficult, as all the house updates (24 hrs a day) will be available via RSS.  Plus, each week the nominated evictees will be recording a ten minute podcast (The Housemates Radio Show) every Friday morning.  And the evicted housemate will then be encouraged to blog about their experiences once they’ve left the house.  Sigh…. I’m hooked already, and it’s not even begun.

Quite right November 15, 2006

Posted by James Warren in media, social media.
add a comment

Crumbs.  Somebody, somewhere, within the Conservative Party gets it.  This is actually a great read.  Thanks to JR for the link.

Convergence Culture by Henry Jenkins November 10, 2006

Posted by James Warren in books, marketing, media, pr, social media.
1 comment so far

Although I’m only a short way into it, I am already fairly certain this is the finest (work-related) book I have ever read.   I can’t stop feverishly scribbling notes in the margins and highlighting sections and sentences (something I *never* normally do to books).  I bought it following a recommendation on the ball-bouncingly excellent Apophenia.  And now I recommend it to you (look, genuine word of mouse in action).  Henry Jenkins’s blog is also required reading for anyone with even half an interest in media, culture and marketing.

Hang the DJ September 27, 2006

Posted by James Warren in media, pr.
1 comment so far

Panic on the streets of London.  Panic on the streets of Birmingham…  Nowhere is the disruption being felt by the media more apparent than the streets of the UK’s major conurbations.  In an attempt to stifle the decline in circulations – and also in direct response to the challenge laid down by the original freesheet Metro – publishing giants News International and Associated Newspapers have begun giving away newspapers.  It seems to me extraordinary that these canny, profit-obsessed and hard-nosed businesses should resort to giving away content just so they have somewhere (anywhere!) to sell advertising.  Of course it presents further opportunities for us in PR and so for that I guess we should be thankful.  Clearly there must be a financial case for it, but I just can’t help thinking that overall this is going to drive down the perceived value of print news and analysis.  Aren’t these newspaper publishers guilty of cutting off their nose to spite their face…?  Or, as Time would have it, is printing newspaper actually an archaic and generally cost-ineffective practice?  By the way, I love the local community element to the Time piece – the most switched-on analysis of the future of media I’ve read in a long while.  Hey ho.  Good to be back.

2 3 4 August 7, 2006

Posted by James Warren in geeky stuff, media, web 2.0.
add a comment

This week’s Channel 4 Three Minute Wonders are to be shown simultaneously on TV and in Second Life - each will be a kind of parallel documentary about Second Lifers and their in-game characters.  What a great idea.  What’s also cool is that the filmmakers submitted their treatment for the films via Channel 4’s IdeasFactory initiative.  Consumer-generated TV, anyone?  Hat tip: PSFK

Newsatrolysis (a.k.a. Factgasm) June 26, 2006

Posted by James Warren in cool, geeky stuff, media, social media, web 2.0.
add a comment

Check out Map of the News (was catching up on my feeds and found this via Andy Lark's blog).  Although I've only been playing with it for a few minutes, I already think it is fantastic.  For full effect, maximise your browser.  If I could get an RSS reader to display my feeds in a similar way (different colours for different categories, the larger the headline the more 'dugg' the story…) keeping up to date with what's important would be a breeze - or at least more of a breeze than it is at the moment (a gust, perhaps?).

Also, its name reminds me of The Day Today, which can only be a good thing.  Anyway, my first impressions of Map of the News are such that I'm considering making it my homepage - which probably says more about Google's current travails more than anything else I could type on the matter…  But that topic will have to wait for a separate post.

Newer news June 16, 2006

Posted by James Warren in media.
add a comment

The Guardian this week kicked off its 'web first' strategy, upsetting a couple of centuries' worth of deadline-driven, inky-fingered tradition.  This is incredibly significant, not just because it acknowledges what everyone has known, but the newspaper industry has been afraid to mention - that an international audience expects news to be broken and immediately analysed online - but also because it comes in the same week that two other stalwarts of the UK media announced significant changes to their strategies.

First, and as a polar extreme to The Guardian, The Daily Telegraph announced that it was considering keeping news back from its online version until later in the day, with the stated intention of driving more morning sales of the printed paper.  Second, The Times added to its recent announcement that it was planning to build on the success of its online brand by launching a print version in the United States, by indicating it was following The Guardian's lead and publishing international stories to the web first.

So, lots of jockeying for position in the UK media market.  My quick and dirty analysis: The Guardian, much like its compatriot the BBC, rarely gets things wrong from an online perspective.  Its head of digital publishing, Simon Waldman, is a super-smart bloke - even if he does blog with frustrating irregularity - and as a result The Guardian's online plays generally make sense.

The Daily Telegraph, bless it, seems confused.  I can understand the thinking, but it does strike me as desparately out of touch.  Does The Telegraph want to position itself as a cutting-edge media powerhouse (and its online revamp and excellent podcast activity would suggest that it does), or does it want to lose the online readers it has to a more 'up-to-date' media outlet?

Finally, the decision of The Times to launch a North American edition demonstrates the benefits of developing a strong online brand, and the international 'respect' (and therefore opportunity) it can create.  It also reflects well on the competitive and independent nature of the UK newspaper industry.

While we're on the subject of The Independent (which we're not), what future does its pay-per-view policy have…?