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Hang the DJ September 27, 2006

Posted by James Warren in media, pr.
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Panic on the streets of London.  Panic on the streets of Birmingham…  Nowhere is the disruption being felt by the media more apparent than the streets of the UK’s major conurbations.  In an attempt to stifle the decline in circulations – and also in direct response to the challenge laid down by the original freesheet Metro – publishing giants News International and Associated Newspapers have begun giving away newspapers.  It seems to me extraordinary that these canny, profit-obsessed and hard-nosed businesses should resort to giving away content just so they have somewhere (anywhere!) to sell advertising.  Of course it presents further opportunities for us in PR and so for that I guess we should be thankful.  Clearly there must be a financial case for it, but I just can’t help thinking that overall this is going to drive down the perceived value of print news and analysis.  Aren’t these newspaper publishers guilty of cutting off their nose to spite their face…?  Or, as Time would have it, is printing newspaper actually an archaic and generally cost-ineffective practice?  By the way, I love the local community element to the Time piece – the most switched-on analysis of the future of media I’ve read in a long while.  Hey ho.  Good to be back.

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1. Anon - October 6, 2006

And as you would have it, News International has announced that it is considering launching the London Paper nationwide http://media.guardian.co.uk/presspublishing/story/0,,1888080,00.html


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