Making Your Fortune October 26, 2006Posted by James Warren in marketing, pr.
Just read that Unisys is sending personalised copies of Fortune Magazine to a handful of its key sales targets, with their pictures on the front. It’s backing this up by placing supporting adverts on these individuals’ routes to work, outside their offices and in local eateries etc. Although I guess this could be construed as slightly sinister, it’s also true person-to-person influencer relations in action. As Google and its ilk provide us with tailored (and increasingly localised) information, are we becoming more receptive to (and even expectant of) personalised messaging? I had always believed that personalised communications, via influencer relations, was the future of PR – and digital comms have a key role to play there, of course – but it appears that the ad guys are stealing a march on us, yet again.
Wham Bam Thank You SLAM October 19, 2006Posted by James Warren in apropos of nothing, work.
We interrupt this blog for a short advertising break. Sorry. Normal service (which, if previous activity is anything to go by, will mean a couple of nonsensical posts a month and some half-bottomed comments on TWL) will resume shortly.
Last night saw the launch of SLAM PR, Weber Shandwick’s naughty little sister – a marketing agency aimed fairly and squarely (or rather, hip-ly) at the yoof market. Held at the venue formerly known as The Raymond Revue Bar, Too2Much, nestling in the literal bosom of London’s Soho, the launch party was a lavish affair. There was music from live acts Soho Dolls, Peyton and Natasha ‘Tash’ Hamilton, a free bar and much fun was had by a packed house (so I’m told – it’s all a bit of a blur to be honest. I remember an ice sculpture. And pink champagne. And rivers of beautiful people…). Anyway – congrats to colleague Molly Hooper on a hugely successful launch. You’ll soon be able to read her reaction to the launch on her very own blog – in the meantime, you can find out more about SLAM here. If you happen to be in the market for some youth-oriented marketing, Moll and her team are the best in the land.
Unashamed plug: I am part of the SLAM panel, providing advice and counsel to SLAM’s fashion, beauty and entertainment clients on the role of online/digital in reaching the youth of today. Contrary to popular belief, it’s not *all* about MySpace and YouTube. Mobile programmes, direct online engagment, viral – virtual experiential, if you will – activity, original content creation… they are all part of the SLAM digital portfolio. Can’t wait.
Right, advert over. As you were…