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Long Tail PR January 23, 2007

Posted by James Warren in pr, social media, work.

Essential reading: Chris Anderson chips in to the social media press release debate, but in doing so changes the game slightly.  And he’s right – successful social media PR *will* become an in-house activity.  This is something I’ve said many times before (although not necessarily here, I realise).  Upsets the role of the agency somewhat, but more on that later…

iAdvocacy January 16, 2007

Posted by James Warren in geeky stuff, marketing, pr, work.

This perfectly encapsulates what Microsoft permanently finds itself up against…  Wonderful piece on the power of the Apple brand.  You can’t buy advocacy like this – although we in PR would like to think we can construct it.  I’m not sure it’s achievable through PR alone, but more on that later.   Merry New Year.  Hope to be blogging a little more regularly now my wingman has arrived (recruited via this blog, fact fans).

Same-sized print: Microsoft is a current client, Apple an old one. 

Wired link from Euan Semple.