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iAdvocacy January 16, 2007

Posted by James Warren in geeky stuff, marketing, pr, work.
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This perfectly encapsulates what Microsoft permanently finds itself up against…  Wonderful piece on the power of the Apple brand.  You can’t buy advocacy like this – although we in PR would like to think we can construct it.  I’m not sure it’s achievable through PR alone, but more on that later.   Merry New Year.  Hope to be blogging a little more regularly now my wingman has arrived (recruited via this blog, fact fans).

Same-sized print: Microsoft is a current client, Apple an old one. 

Wired link from Euan Semple.

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Comments»

1. Ed Lee - January 16, 2007

good hire. jonny’s a nice guy and that’s the key to PR in the social media world. don’t be a dick.

Ed
sidebar – how preposterous is it of me to congratulating you on a good hire?! that’s like van de velde’s former junior caddy telling VJ he bought some nice clubs…

2. David I - January 16, 2007

heyup James

What about Apple’s PR screw up in the last 24 hours: http://longstock.blogspot.com/2007/01/apple-gets-too-big-for-its-boots.html

And always thought Apple was lovely and cuddly! hehe

3. JT - January 17, 2007

JR at WS eh! Good lad is Jonny – despite his politics 😉 I trust his reputation preceded him.


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