Dork Materials May 30, 2007Posted by James Warren in apropos of nothing, books.
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Oh my goodness. I can hardly wait. By the way, if you haven’t read the His Dark Materials trilogy by Philip Pullman, you really, really should. SOunds geeky, but I can assure you it’s not. The trilogy is powerful, beautifully written and profoundly moving – it should be on every school’s required reading list (if such things exist).
Blog Brother May 30, 2007Posted by James Warren in apropos of nothing, media.
It’s that time of year again, when I try (and generally fail) not to get hooked on Channel 4’s Big Brother. This year they’re making it more difficult, as all the house updates (24 hrs a day) will be available via RSS. Plus, each week the nominated evictees will be recording a ten minute podcast (The Housemates Radio Show) every Friday morning. And the evicted housemate will then be encouraged to blog about their experiences once they’ve left the house. Sigh…. I’m hooked already, and it’s not even begun.
PR Manifesto May 1, 2007Posted by James Warren in marketing, pr, work.
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Have just read the latest Holmes Report and was sufficiently moved to post a recommendation to read the article entitled A Manifesto for the 21st Century Public Relations Firm. I confess it feels very weird… it’s as if I wrote the article myself, so closely does it mirror my own thinking. And this just weeks after Mr Holmes replayed, almost word for word, my thinking on word of mouth marketing (without going into it in too much detail, WOM isn’t an activity, it’s an outcome, the result of a successful, carefully targeted and 360 degree PR campaign). Better check the office for bugs. Actually, better blog a bit more so I can beat him to it next time… Hmmmm.
On that note, I’ll be moving my ‘professional’ blogging to a new platform shortly – Jonny and I putting the final touches to a Weber Shandwick Digital blog dedicated to digital PR (in its many forms). So this blog will most likely become more, well, unprofessional. Amen to that.