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Radiodead? October 8, 2007

Posted by James Warren in apropos of nothing, marketing, music.
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I can’t work out whether this is the future of the music industry or just the deliberately disruptive strategy of a band that already has more money than it knows what to do with.  The proof of the pudding, as they say, will be in the eating.  I’d love them to show live downloads vs revenue – ie show the average price paid.  In that way the audience really would set the price as a community, rather than individually (as they (by which I mean we) would all follow the consensus, like sheep).

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