jump to navigation

Video skilled the Radiohead March 18, 2008

Posted by James Warren in marketing, music, social media, web 2.0.
trackback

A while back I wrote about the Radiohead and NIN music distribution developments.  I still maintain that it’s only already established big bands that can do this and still make megabucks, but anyway…  Came across this just now.  User generated video production, courtesy of Radiohead.  You can make a video for Radiohead.  And you can win some cash.  Don’t know about you but this doesn’t sit terribly comfortably with me.  Can’t quite put my finger on it.  Are marketers beginning to try the patience of the ‘produsers’?  What’s the difference between harnessing creativity and exploitation?  I have been pondering on such matters for a while and my discombobulated thoughts may well manifest themselves in a post in the next day or so.  In the meantime, I refer you to this quote from Bash.org:

Q: Please describe web 2.0 to me in 2 sentences or less. 

A: You make all the content.  They keep all the revenue.

Advertisements

Comments»

1. Dom - March 25, 2008

There’s an initiative to distribute the wealth called BootB, which was incidentally launched by me old agency. The theory is that companies request ad or marketing campaign help and normal people, or agency folk pitch for it via the site. The company delves through all of the submitted pitches, selects the one they want and distribute the whole budget to the individual or team. Seems a tad over-simplified for me but at least its got its heart in the right place I guess.

Shame on you Thom Yorke!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: