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Here comes tout-le-monde (a plea for ‘elp) April 24, 2008

Posted by James Warren in apropos of nothing.
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Anyone fancy driving a van to St Emilion (that’s in France, not Essex) over the coming May bank holiday weekend?  Some very good friends are doing a charity bike ride from London to Bordeaux and I was going to help out by doing some driving of the support vehicle.  Due to unforeseen circumstances I have had to pull out – much to my shame and the distress of the cyclists.  So, let’s see if the interweb can help (in a Here Comes Everybody kind of a way) – anyone available for a few days over (and after) the bank holiday weekend and fancy a leisurely drive through France (and back)?  All expenses paid etc etc.  Let me know.  I can guarantee it’ll be a whole load of fun.

PR is offline search optimisation April 18, 2008

Posted by James Warren in Uncategorized.
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This afternoon I was having a discussion with the very brilliant Leo, our European planning director (he comes from the ad industry so wears cool glasses, wears *enormous* headphones and thinks a lot) when he suddenly came up with a nugget of total genius.  I was rabbiting on about the massive importance of search as relates to (digital) advocacy, when he said

then traditional PR is surely about offline search optimisation.

Which is quite a big thought.

You could call this an advert April 5, 2008

Posted by James Warren in cool, marketing, music.
5 comments

…but i’d rather call it a film. Stunning *film* from Schweppes.


Hat tip to Mr Clayton. Music by the way by The Cinematic Orchestra – the real star.

The best thing I’ve seen today April 2, 2008

Posted by James Warren in marketing.
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…is this.  Brilliant.

Hat tip to Simon Waldman (welcome back, sir).