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Simon Says Move October 17, 2008

Posted by James Warren in pr, work.

So the cat is out of the bag…  I’ve been dying to write about this for ages!

I’m delighted to confirm that Simon is joining WS UK’s consumer team as head of digital.  This is the first step in our strategy of embedding digital experts (‘change agents’) into our European practice teams (as described, in a slightly round about fashion, in the phase two bit of this post) to bolster our ability to provide clients with appropriate multi-channel comms counsel and support.

We’re moving, rapidly, towards our goal of having digital DNA embedded throughout the agency.  In last December’s post, I estimated this would take at least twelve months.  The great news is we’re well ahead of schedule.  Welcome, Simon.  I can’t wait to have you as part of our merry virtual digiteam and look forward to helping you make a massive difference to our consumer practice (and beyond)!

EDIT: Simon’s take on the move.  Simon is one of the people I’ve most respected and followed over the years in the digital comms space.  In our discussions we very quickly realised we share the same views on the whats, wheres and hows of digital comms.  He’s going to make a tremendous contribution to our business.

Death to 20th Century thinking October 3, 2008

Posted by James Warren in geeky stuff, marketing, media, pr, social media, work.
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This is excellent.  It’s about IT, but it might as well be about the media.  Or anything else for that matter.  Cracking post.  A sample:

Assumption: We (IT) must control what users do with computers and technology. Zzzzttt! Wrong! Thanks for playing though. We (IT) need to learn how to coordinate what people do with technology, not control it. Control is an illusion. IT did not pick PCs. IT did not pick IM. IT did not pick GMail. IT did not pick Facebook. IT did not pick the iPhone. IT did not pick the Web. In fact, IT fought against much of this. Sure, we need to try to keep people safe in their use of technology. But, we need to be negotiators and coordinators and trusted advisors to decisions people will make about technology, not dictators.

Hat tip to the Gartner Tweet.  Disclosure: my wife consults for Gartner.

True to the name of his blog… October 1, 2008

Posted by James Warren in marketing, pr, social media.

The very fine Faris Yakob has ‘stolen’ my Be Nice idea.  Not that there’s a great deal of rocket science to it – it’s common sense, like all great observations (durr).  And when I say stolen, I mean ‘came up with the same idea’ (despite one of the PSFK blogs linking to my original post, I’ll give him the benefit of the doubt – see, I’m living the dream…).

The theory (and practice) has played a major part in all my recent ‘how to do digital media’ presentations, and to rave reviews (well, not rave necessarily…  but people didn’t laugh or throw things which frankly I interpret as pretty darn positive).  Indeed, yesterday it concluded a talk I gave to a group of direct marketers at a marketing event.  Needless to say, many of them struggled with the concept.

Anyway, the purpose of this post is to say when I finally get around to publishing my white paper on the subject, you lot will have to back me up against the inevitable claims I stole the concept.