Death to 20th Century thinking October 3, 2008Posted by James Warren in geeky stuff, marketing, media, pr, social media, work.
This is excellent. It’s about IT, but it might as well be about the media. Or anything else for that matter. Cracking post. A sample:
Assumption: We (IT) must control what users do with computers and technology. Zzzzttt! Wrong! Thanks for playing though. We (IT) need to learn how to coordinate what people do with technology, not control it. Control is an illusion. IT did not pick PCs. IT did not pick IM. IT did not pick GMail. IT did not pick Facebook. IT did not pick the iPhone. IT did not pick the Web. In fact, IT fought against much of this. Sure, we need to try to keep people safe in their use of technology. But, we need to be negotiators and coordinators and trusted advisors to decisions people will make about technology, not dictators.
Hat tip to the Gartner Tweet. Disclosure: my wife consults for Gartner.