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Death to 20th Century thinking October 3, 2008

Posted by James Warren in geeky stuff, marketing, media, pr, social media, work.
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This is excellent.  It’s about IT, but it might as well be about the media.  Or anything else for that matter.  Cracking post.  A sample:

Assumption: We (IT) must control what users do with computers and technology. Zzzzttt! Wrong! Thanks for playing though. We (IT) need to learn how to coordinate what people do with technology, not control it. Control is an illusion. IT did not pick PCs. IT did not pick IM. IT did not pick GMail. IT did not pick Facebook. IT did not pick the iPhone. IT did not pick the Web. In fact, IT fought against much of this. Sure, we need to try to keep people safe in their use of technology. But, we need to be negotiators and coordinators and trusted advisors to decisions people will make about technology, not dictators.

Hat tip to the Gartner Tweet.  Disclosure: my wife consults for Gartner.

True to the name of his blog… October 1, 2008

Posted by James Warren in marketing, pr, social media.

The very fine Faris Yakob has ‘stolen’ my Be Nice idea.  Not that there’s a great deal of rocket science to it – it’s common sense, like all great observations (durr).  And when I say stolen, I mean ‘came up with the same idea’ (despite one of the PSFK blogs linking to my original post, I’ll give him the benefit of the doubt – see, I’m living the dream…).

The theory (and practice) has played a major part in all my recent ‘how to do digital media’ presentations, and to rave reviews (well, not rave necessarily…  but people didn’t laugh or throw things which frankly I interpret as pretty darn positive).  Indeed, yesterday it concluded a talk I gave to a group of direct marketers at a marketing event.  Needless to say, many of them struggled with the concept.

Anyway, the purpose of this post is to say when I finally get around to publishing my white paper on the subject, you lot will have to back me up against the inevitable claims I stole the concept.

Quite simply September 29, 2008

Posted by James Warren in apropos of nothing, marketing.
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This is very cool.

Successful digital strategy in two words July 4, 2008

Posted by James Warren in marketing, pr, social media.

I’ve been thinking a lot recently about digital strategy and I keep coming back to one very simple universal truth: the key to success in digital communications, whether you’re an individual or a business, can be distilled down to two words: BE NICE.  If you don’t have it within your DNA to be nice then don’t even think about trying to do anything digital, because you will fail.  If you’re generous with your time, are courteous, listen, don’t interrupt, help people do what they want to do and make people smile – in short, if you’re nice – then people will want to hang out with you and introduce you to their mates. Simple.

It’s not not called antisocial media for nothing.

You could call this an advert April 5, 2008

Posted by James Warren in cool, marketing, music.

…but i’d rather call it a film. Stunning *film* from Schweppes.

Hat tip to Mr Clayton. Music by the way by The Cinematic Orchestra – the real star.

The best thing I’ve seen today April 2, 2008

Posted by James Warren in marketing.
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…is this.  Brilliant.

Hat tip to Simon Waldman (welcome back, sir).

Video skilled the Radiohead March 18, 2008

Posted by James Warren in marketing, music, social media, web 2.0.
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A while back I wrote about the Radiohead and NIN music distribution developments.  I still maintain that it’s only already established big bands that can do this and still make megabucks, but anyway…  Came across this just now.  User generated video production, courtesy of Radiohead.  You can make a video for Radiohead.  And you can win some cash.  Don’t know about you but this doesn’t sit terribly comfortably with me.  Can’t quite put my finger on it.  Are marketers beginning to try the patience of the ‘produsers’?  What’s the difference between harnessing creativity and exploitation?  I have been pondering on such matters for a while and my discombobulated thoughts may well manifest themselves in a post in the next day or so.  In the meantime, I refer you to this quote from Bash.org:

Q: Please describe web 2.0 to me in 2 sentences or less. 

A: You make all the content.  They keep all the revenue.

Radiodead? October 8, 2007

Posted by James Warren in apropos of nothing, marketing, music.
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I can’t work out whether this is the future of the music industry or just the deliberately disruptive strategy of a band that already has more money than it knows what to do with.  The proof of the pudding, as they say, will be in the eating.  I’d love them to show live downloads vs revenue – ie show the average price paid.  In that way the audience really would set the price as a community, rather than individually (as they (by which I mean we) would all follow the consensus, like sheep).

PR Manifesto May 1, 2007

Posted by James Warren in marketing, pr, work.
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Have just read the latest Holmes Report and was sufficiently moved to post a recommendation to read the article entitled A Manifesto for the 21st Century Public Relations Firm.  I confess it feels very weird…  it’s as if I wrote the article myself, so closely does it mirror my own thinking.  And this just weeks after Mr Holmes replayed, almost word for word, my thinking on word of mouth marketing (without going into it in too much detail, WOM isn’t an activity, it’s an outcome, the result of a successful, carefully targeted and 360 degree PR campaign).  Better check the office for bugs.  Actually, better blog a bit more so I can beat him to it next time…  Hmmmm.

On that note, I’ll be moving my ‘professional’ blogging to a new platform shortly – Jonny and I putting the final touches to a Weber Shandwick Digital blog dedicated to digital PR (in its many forms).  So this blog will most likely become more, well, unprofessional.  Amen to that.

Flaming brilliant March 16, 2007

Posted by James Warren in marketing, pr, work.
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Great piece from Jonah Bloom on the ‘Cutural Gulf’ separating marketing and PR.  In other news, the boss has started blogging, at the excellently-named Byrne Baby Byrne.  There’ll be more WS blogs coming online shortly – and not before time…