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Companies as communities May 25, 2008

Posted by James Warren in Uncategorized.
2 comments

As any fule kno, the future of corporate ‘communications’ is determined not by technology, but ideology.  Sure, technology helps open up the lines of communication (and very (cost) effectively too), but just plugging social media into your organisation won’t help – unless your business also makes wholesale changes to the way it manages all its relationships.  This requires internal change and a repurposing of many departments and processes – plugging the organisation into social media, if you like.  By social media, I don’t mean Facebook, blogs etc – I mean the fundamental technologies and techniques that enable socialisation.  Openness, sharing and listening, basically – alien processes to many organisations, I fancy.  Cleverness from Jeff Jarvis:

Three years ago, blogs were still a curiosity to a business audience—new enough to warrant a cover story, strange enough to require explaining. Now blogs and social media are not only better understood and accepted, but they are coming to be seen as a necessity in media and, more and more, in business.

Next, I think, BusinessWeek’s readers will see that social media are changing their fundamental relationship with customers to be less about serving and more about collaborating. No, I don’t mean that every product will be the product of a committee. But customers who want to talk will, and smart companies will not just listen but will engage them in decisions. This will have an impact not just on PR and image but on product design, marketing, sales, customer service—the whole company.

Three years from now, I predict BusinessWeek’s cover won’t be about blogs or tools but about companies as communities.

Wise words.  Taken from a great BusinessWeek update (hat tip to Steve Clayton).

PR is offline search optimisation April 18, 2008

Posted by James Warren in Uncategorized.
5 comments

This afternoon I was having a discussion with the very brilliant Leo, our European planning director (he comes from the ad industry so wears cool glasses, wears *enormous* headphones and thinks a lot) when he suddenly came up with a nugget of total genius.  I was rabbiting on about the massive importance of search as relates to (digital) advocacy, when he said

then traditional PR is surely about offline search optimisation.

Which is quite a big thought.

State of the blogosphere, August 2006 August 7, 2006

Posted by James Warren in Uncategorized.
3 comments

Dave Sifry has posted his latest state of the blogosphere.  Here are some edited highlights:

  • Technorati is now tracking over 50 Million Blogs.
  • The Blogosphere is over 100 times bigger than it was just 3 years ago.
  • Today, the blogosphere is doubling in size every 200 days, or about once every 6 and a half months.
  • From January 2004 until July 2006, the number of blogs that Technorati tracks has continued to double every 5-7 months.
  • About 175,000 new weblogs were created each day, which means that on average, there are more than 2 blogs created each second of each day.
  • Total posting volume of the blogosphere continues to rise, showing about 1.6 Million postings per day, or about 18.6 posts per second.
  • This is about double the volume of about a year ago.

Great stuff, lovely graphs etc.  But am I alone in thinking 50 million is a small number?  And while we’re on the subject, does anyone else find Technorati’s search results, erm, unfulfilling?