BetaBC December 14, 2007Posted by James Warren in media, pr, web 2.0.
Been looking at the beta of the new BBC home page. As you’d expect, it’s all leaning towards greater personalisation, allowing each user to specify the news that’s relevant to them. And this ‘MyNews’ aspect will only get more sophisticated, I opine. Which begs the question – does that make a splash for a client on the BBC web site more or less valuable…? Discuss.
RIPTWL October 31, 2007Posted by James Warren in pr, web 2.0, wine, work.
So TWL has hung up its boots. Shame. It had really begun to make its mark. As far as I was concerned, TWL was all about fun. The kind of fun that’s like a hand grenade rolling around without a pin, sent from heaven to toy with our minds… You were never sure when it was going to go off. Or something. I’ll miss it.
Amazong October 5, 2007Posted by James Warren in apropos of nothing, books, web 2.0.
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It’s been a while since my last post. It’s also been a while since I visited the Amazon web site. So I was taken aback by some of the great stuff that has cropped up there, without my knowing. To cut an already very short story even shorter, I was thinking of buying this book. On the product page I was able to watch a video of the author talking about the book in a ‘related videos’ section. Needless to say, it was great and made me want to buy the book even more. Great example of providing additional product information to potential customers in a convenient and engaging way. I like.
It struck me that although much has been made in some quarters about the danger of the internet to publishers of text, in fact it is book publishers who are some of the most innovative users of online marketing gubbins.
Only a few books seem to have the amazon video service, and most are American – but I wonder how long it’ll take for other product types/regions to catch up. I noticed there’s also a new ‘customer discussions’ function too, which (incredibly) allows customers to not just write a review of the book, but have an interactive discussion about it.
In other news, yesterday I saw a man in a bowler hat, which pleased me greatly. I also saw an (apparently fully loaded) Apache helicopter hovering over the Thames, which pleased me slightly less but was still pretty cool. And on Monday I saw a man in a three piece suit with ‘Diana, I love you’ written on his face in permanent marker. He had a very high-pitched voice.
Simply had to share this piece of genius. It was pointed out to Google that it takes more energy to power a white screen than a black screen (74 versus 59 watts, fact fans) and that if Google changed its home page to a black background then it would save the world 750 MegaWatt hours per year. So Google did. Introducing Blackle. All the functionality of Google, but in black.
UPDATE: As James points out in the comments, Google didn’t. Heap Media did. Thanks James, I stand corrected.