Successful digital strategy in two words July 4, 2008

I’ve been thinking a lot recently about digital strategy and I keep coming back to one very simple universal truth: the key to success in digital communications, whether you’re an individual or a business, can be distilled down to two words: BE NICE.  If you don’t have it within your DNA to be nice then don’t even think about trying to do anything digital, because you will fail.  If you’re generous with your time, are courteous, listen, don’t interrupt, help people do what they want to do and make people smile – in short, if you’re nice – then people will want to hang out with you and introduce you to their mates. Simple.

It’s not not called antisocial media for nothing.